Principles of sponsorship
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Valio sponsors carefully selected parties in its home market (Finland, Sweden, the Baltics and Russia) and the sponsored ideally have an international profile.
In Finland, Valio participates in the sponsorship of many different national events.
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Valio's goal through sponsorship is to create a bolder, more innovative and upbeat corporate image. Working together with our sponsorship partners, we contribute to Valio's strategic goal of having the strongest and best-loved food brand in Finland. Our sponsorship objective abroad is to make Valio products better known.
A particular event or project that Valio sponsors must:
- Fit the target image of the Valio brand or a sub-brand
- Not be in conflict with Valio values
- Support the values of the target group
- Support the realisation of marketing goals.
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